When Chun Song-Yi, played by Jun Ji-Hyun, from the popular 2014 Korean drama – My Love from the Star, was spotted wearing her Gentle Monster sunglasses, the public went wild with a newfound interest in Gentle Monster. Since then, Gentle Monster has become a star favorite, not just in South Korea, but also in Hollywood.
Gentle Monster, the four-year-old Korean eyewear brand, which recently opened its first North American store on Soho’s Grand Street earlier this year, has been a favorite of the Korean stars, Hollywood celebrities, and dignities for a few years. Since My Love from the Star coined Gentle Monster as Chun Song-Yi sunglasses, powerhouse K-pop stars and celebrities, including Girl’s Generation, Super Junior, Ha Ji-Won, Miranda Kerr, Jennifer Garner, and the Kardashians have all been spotted with shades of Gentle Monster on the streets.
The trend among celebrities in South Korea for Gentle Monster started in 2013 with the YG and Gentle Monster collaboration, and who better to show off these sunglasses other than the ever so fashionable GD! G-dragon!!
G-Dragon from Big Bang meets Gentle Monster!
Gentle Monster is also known for its unique and stylish interior design, as well as for its creative and modern visual displays. Gentle Monster’s showroom in Seoul has become a tourist attraction in its own right. It’s now become a national brand and a visual merchandising powerhouse to be be reckoned with, with flagship stores and pop up stores in department stores like Lotte and trendy streets of Garosu-gil in Gangnam.
Currently, Gentle Monster has come out with a collaboration with actress, model, and fashionista, Gong Hyo Jin.
Be your own kind of beautiful,